About BetterGambling Ireland
Built by insiders. Rebuilt for players.
BetterGambling Ireland is a locally-focused, insider-led platform launched in 2025 with the intention of providing Irish players with transparent, honest, and practical gambling information.
Our team consists of industry ex-employees, people who’ve worked behind the scenes in casino operations, bonus design, payments, and compliance, who now use that knowledge to help you navigate the Irish online gambling landscape.
BetterGambling Ireland: Who We Are and What We Do
BetterGambling Ireland is an independent, player-first platform built by former industry insiders who decided it was time to level the playing field for Irish users. We’re the same people who once designed the systems we now critically examine.
Our mission is to help Irish players make smarter, more confident decisions by cutting through the jargon and exposing how gambling platforms really work in Ireland. We clarify the process through real testing and expert analysis.
We publish:
- Deep analysis
- Myth-busting guides
- Behind-the-scenes explainers
From bonus mechanics to payout reliability, if we recommend a site or offer, it’s because we’ve simulated the full player experience. And if something doesn’t hold up under pressure, we say so plainly and honestly. At BetterGambling Ireland, transparency is everything. Every score is justified, every guide is built with Irish players in mind, and every term is clearly defined so you can trust what you’re reading.
Our Insider’s Checklist: A BETTER Way of Reviewing
At BetterGambling.ie, we test each site using our internal Scoring System built from over 10 years of hands-on experience in the gambling industry. Every score is based on real play, local testing, and strict standards made for Irish players like you.
We check how fast you can really withdraw your funds, how clear the bonus terms are, and whether Irish-friendly payment methods actually work. We also test how long support takes to answer, how well the games run on mobile and if the welcome offer delivers what it promises.
Our system focuses on what truly matters: fairness, transparency and local compliance. We rate what you’ll actually face, like hidden wagering rules, slow payouts, or tricky bonus terms.
You get straight answers from an independent team with no casino bias. And most importantly, we don’t just list every brand. Only the ones that pass our real-world Irish tests make it on our pages.
Our Mission
Our mission is to give Irish players the clarity and confidence they deserve when navigating online gambling. As Ireland’s Gambling Regulatory Authority (GRAI) comes into effect in late 2025, we prioritise platforms preparing for full compliance. We’re here to support smarter decisions, safer experiences, and fewer regrets.
- We don’t promote — we investigate.
- We don’t simplify — we decrypt.
Our promise is simple: if you choose to play, you’ll do so with your eyes open and the facts in front of you, no filters, no shortcuts, just the truth.
That’s what we call ‘The Honest Bet’ — our belief that when you give Irish players context, clarity, and the full story, trust follows. It’s not about conversions, but about showing what’s real, even when it costs us. And that’s a gamble we’re willing to take.
How Do Our BetterGambling IE Services Work?
Our approach is based on a clear, step-by-step process designed to ensure accuracy, reliability, and relevance for Irish users:
- Background Research: We begin with an all-encompassing audit of the operator’s background, verifying licensing information, ownership structure, and operational history.
- Hands-On Testing: Reading the T&Cs is imperative, but we do more than that. We sign up as real players using Irish addresses and payment methods.
- Data Collection and Analysis: We record and analyse how each site performs in real-time, from payment processing speeds to bonus clarity.
- Expert Evaluation and Rating: Once we have consolidated all the data, we rate each site based on its performance in the areas we give precedence.
- Final Evaluation and Recommendations: Before we publish, we write what we’d tell a friend, what works, what doesn’t, and what requires caution.
Who Are the BetterGambling.ie Partners?
BetterGambling Ireland only collaborates with operators that are genuinely committed to protecting players and maintaining operational integrity.
All our partners must have valid licenses from trusted regulatory authorities such as the Gambling Regulatory Authority of Ireland (GRAI), UK Gambling Commission, Malta Gaming Authority or other EU regulators with strong player protection frameworks.
Transparency in Partnerships
Our affiliate partnerships do not influence our ratings or recommendations in any way. We don’t have favourites, and our priority is to find what’s best for Irish players. All affiliate relationships are fully disclosed, and our editorial team operates independently from partnership decisions.
How Do We Make Money
BetterGambling Ireland is supported by an affiliate marketing model, which is how we are able to provide Irish players with full access to our content for free.
We never charge readers for information, we don’t implement paywalls, and we certainly don’t hide our most valuable insights behind subscription fees.
Affiliate Links
Most of our pages contain affiliate links to casinos and betting sites we’ve tested. We may get a commission each time a reader clicks these links, registers at the casino they’re directed to, and makes their first deposit.
The commission doesn’t change what you pay, the bonuses you receive, or how we treat you as a player. It never influences our ratings or recommendations either. We’re player-first, and that’s a principle we’re committed to upholding, and that’s something we uphold as our main terms and conditions.
Transparency in Revenue
We maintain complete transparency about our commercial relationships and ensure a strict separation between our editorial standards and financial partnerships.
No amount of commission can improve a platform’s rating more than we think it deserves. Our loyalty is to the player, not the platforms we review. Find out more about this topic by checking out our Advertiser Disclosure page!
The BetterGambling IE Recommendation System – How Does It Work?
To help Irish players find the best gambling platforms, we use a structured, data-backed recommendation system that prioritises transparency, player relevance, and tested insight. At the heart of it is our 6-criteria Scoring System, weighted to reflect what matters most to Irish players:
| Criteria | Weight (%) | Description |
|---|---|---|
| Usability | 15% | How intuitive the platform is for Irish users, including mobile compatibility and navigation |
| Banking | 20% | Evaluation of deposit and withdrawal options for Irish players, processing times, and fees |
| Slot Games | 20% | Assessment of game variety, provider quality, and RTP transparency |
| Live Games | 20% | Analysis of live dealer options, table limits suitable for Irish players, and stream quality |
| Customer Service | 15% | Testing of support channels, response times, and problem resolution for Irish players |
| Security | 10% | Verification of licensing, data protection practices, and responsible gambling tools |
Each of these scores feeds into our final casino rating, giving Irish players a quick but reliable view of what matters most.
The BetterGambling Review Standards and Rating Systems Debugged
Our review process goes far beyond surface impressions:
- Background Check: We verify the regulatory status, company ownership, and operational history of each operator, focusing on their licence to serve Irish players.
- Hands-On Testing: We register as Irish players, make real EUR deposits, complete KYC verification, play games across different devices, and process withdrawals to experience the complete user journey.
- Category Rating: Based on our testing data, we score each checklist item from 1–5, comparing performance against industry standards and player expectations.
- Final Layer: We add personal insights, highlighting Irish-specific considerations such as banking compatibility with local institutions and customer service availability during Irish hours.
Final Rating Scale: What Each Score Means
After going through each of the steps in our review system, we generate a score from 1-5 stars for each casino. Here is a quick breakdown of our ratings:
| Rating | What It Means | Our Recommendation |
|---|---|---|
| 4.5 – 5.0 | Excellent | A top-tier choice that excels across all categories for Irish players |
| 4.1 – 4.5 | Very Good | A high-quality option with minor shortcomings |
| 3.1 – 4.0 | Good | Solid choice with clear strengths, but some areas for improvement |
| 2.1 – 3.0 | Mediocre | Has significant flaws that impact the player experience |
| 1.0 – 2.0 | Poor | Serious issues that compromise player safety or fairness |
Our Team: Meet the Minds Behind the Insights
Our BetterGambling IE team brings together people who understand the gambling industry from the inside out. Each member, whether a former bonus designer, compliance officer, player retention specialist or platform tester, is an important piece to the BetterGambling puzzle.
The knowledge from our past experiences is what we use to create useful content for Irish players.
Our Commitment to Transparency
We are more than just content writers. We are investigators, testers, and accountability advocates. We’ve turned down high-paying partners because they didn’t meet our fairness bar.
We never publish what we can’t stand behind, both factually and ethically. That’s the Honest Bet, and it’s non-negotiable.
A Timeline for BetterGambling.ie’s Journey
Since its founding, BetterGambling has grown from a small team with a vision to a trusted platform in the gambling industry. Our journey is shaped by our commitment to user empowerment, transparency, and excellence.
- November 2024: BetterGambling Ireland begins with a mission to educate pre-GRAI launch
- February 2025: Listings go live for top online casinos targeting Irish users
- March 2025: First editorial guides, news coverage, and blog series launch
- April 2025: UX upgrade with a responsive Irish-friendly interface
- Q3 2025: Site adapts to full GRAI licensing regulations with updated scoring logic
Get in Touch With the BetterGambling IE Team
Whether you’ve spotted a bug, you disagree with a rating, or just want to know more about how we test, our Irish review team is ready to listen. We welcome all feedback, questions, and corrections from players across Ireland.
You’ll always receive a real answer from a real person within 48 hours. We don’t outsource support, we write, research, and respond from inside the BetterGambling editorial team. Contact us here.
Closing Statement: Our Commitment to Your Success
We’re not here to tell you not to play, we’re here to make sure you understand what you’re getting into, with all the facts in front of you. Our sole mission and promise is to help Irish players avoid traps, tricks, and misinformation, and to ensure your experience is as safe and fair as possible.
Our commitment is simple:
- Transparency at every level
- No sponsored silence
- Guidance based on evidence, not clickbait
Financial partnerships never influence our reviews. BetterGambling Ireland exists to make the ecosystem fairer for players in Ireland.
We’ve been on both sides of this industry. Now we’re using that experience to serve you.