About Our Insiders
Our team is made up of former bonus architects, compliance officers, and player retention specialists who once worked inside Irish and European gambling operations. Some of us designed the welcome bonus funnels you go through today.
Others monitored payout algorithms to determine optimal retention rates, and a few even drafted those terms and conditions players hardly ever read. Today, we’ve switched sides. We’ve gone from optimising systems for casino profits to decoding these same mechanics for our Irish players.
Insider Highlights
Our writers aren’t content creators who’ve stumbled upon the gambling domain. They’re ex-casino employees who know the Irish market like the back of their hands. Each one of them knows how gambling platforms target Irish players in a way that may be different from players in other jurisdictions.
Where we once created customer journeys with the aim of optimising casino profits, we now create strategies to protect players.
What Makes Our Team Different?
- Deep insider knowledge from roles within real gambling companies
- Strong experience in testing, UX analysis, and bonus architecture
- Ability to translate complex systems into clear, user-first content
- Unmatched transparency: every review is tested, tracked, and independently written
- 100% focused on what matters to Irish players, with region-specific insights
- Strategists, not salespeople: no upselling, no fluff, no affiliate-driven bias
Our Team’s Experience
Every article we publish is well-researched and features insights derived from our own experience playing games and working for online gambling platforms.
When we analyse a welcome bonus, we’re drawing on experience creating those offers. Our withdrawal guides are so accurate because we once set up the very systems that determine when your cashout gets “additional security verification” and when it processes immediately.
Our responsible gambling content is created by team members who were previously tasked with monitoring player behaviour patterns.
Research
Our writers and editors audit each gambling platform that serves the Irish market, whether regulated by the Gambling Regulatory Authority of Ireland (GRAI), UK Gambling Commission, or Malta Gaming Authority. We investigate platform ownership, licensing, terms of service, and player complaints before a single word goes live.
We also test customer support with scenarios Irish players would relate to. We ask questions about compatibility with Irish banking methods, for instance, and provide clarity on verification processes.
Casino Reviews
Our reviews simulate the journey Irish players take from registration through to cash-out. We create accounts like players, make deposits using Irish payment methods, and note any fees or restrictions that may not be disclosed.
We claim bonuses and deliberately test edge cases, like what happens when you try to withdraw before meeting wagering requirements, or how support responds when you ask for the interpretation of a term that we know is deliberately misleading.
We document the entire withdrawal process, noting any unexpected delays or additional verification steps not mentioned upfront.
Educational Resources
Our guides address real questions from real Irish players, not generic how-tos designed for search engines. Instead of vague advice like “read the terms,” we specify exactly which clauses matter and what red flags to watch for.
We create step-by-step walkthroughs for complex situations like bonus cancellations or disputed withdrawals, based on our understanding of operator policies, not just assumptions.
Each guide is reviewed by team members with different industry backgrounds to ensure every stage and aspect of online gambling is covered. And we write in clear, straightforward language, free of the industry jargon that once confused players.
Industry Standards
We strictly adhere to responsible gambling standards, highlighting genuine player protections rather than just ticking compliance boxes. We refuse to promote unlicensed operators targeting Irish players, regardless of commission rates. Every recommendation undergoes a “fairness review” where we evaluate whether the offer genuinely provides value to players.
From Ireland’s emerging regulatory framework to evolving KYC protocols and loyalty mechanics, our team keeps tabs on what’s changing in the market so you never rely on outdated info.
Why Trust Our Authors?
At BetterGambling.ie, every writer, editor, and strategist follows a transparent editorial pledge grounded in integrity and player-first thinking. We prioritise education over persuasion, publishing content designed to inform, not manipulate. Our team avoids recycled tips and generic filler, instead delivering tested, real-world insights tailored to the Irish market.
We disclose all affiliate relationships, highlight user pain points, and call out misleading platform behaviour, even when it involves popular brands. Most importantly, if we wouldn’t recommend a site to a friend in Ireland, we don’t recommend it at all. We’re not here to promote, but to give Irish players the clarity and confidence they deserve.